Promotional vs Instructional Language

In Engagement Management, you will use both promotional and instructional language to drive Learners to take action.  Use the right type for the right situation. 

Promotional

Use promotional type of language when inviting someone to take an action. This language clarifies WHY taking that action will be valuable to them.  Here is an example:

Hello!

Don't forget to sign up for the Challenges before 5pm so you don't miss out!  By the end of this Challenge, you will be a master at your craft.  And there are prizes available too -- the more you play the more you win.  

Instructional

Use this type of language when describing HOW to take an action. Instructional language is straightforward. Unemotional. If often includes a set of steps. For example: