Writing Short and Full-Form Qs

How to create Short-Form Questions:

• Topic: Select from your dropdown list of Topics. Choose one or more (and see the Habit and Result they support).
• Action: Write what Action you want the learner to take after answering your Q.  Watch a video?  Do an exercise?
• Obstacle: Write what you think is getting in the way of the learner taking that Action. A mental block?  An attitude?

Here is an example of an Action and an Obstacle:

ACTION: use the three-step process in your next customer conversation.
OBSTACLE: I have my own way of talking with customers.

How to create Full-Form Questions:

1.  Write the Insight, reminding the end-user of the value of taking the Action while also acknowledging the Obstacle.
2.  Create the Learn More item as a “How to” guide to taking the Action. Try to make it a 1-minute learning experience.
3. Take a single point made in your Learn More item and write the Question about it.
4. Write answer choices that offer one good “distractor” to the correct answer. Make the other choices easy to eliminate.
5. Create a Clue with either a word, a phrase or an image that prepares the user for the subject of the Question.

Developing each Question’s parts in the above order makes them effective under a ticking clock. As a result, the user experience is consistently good, and they are best positioned to drive Actions.