Write Insights that drive actions

The Insight is between 1 - 3 brief sentences that help your learner overcome their mental Obstacle and take the Action you want them to take!

In the app, the Insight is revealed to the learner after choosing an answer to the question, but before they find out if they got it right or wrong.  It's your captive teaching moment!

Our software Qs are not just quiz questions; they are action drivers!  The Insight is where you call your learner into Action.  Read the Insight you wrote and ask yourself, "Does this compel me to take action?"


Try writing the Insight using these four components:

For example, let's say when you created the Short Form Q, you identified the Action as "Review the video clip on active listening" and the Obstacle as "I already know how to do this." 

  1. First, acknowledge the learner's Obstacle:  "You may think you already know how to listen actively..."
  2. Then, tell the learner to take the Action and why:  "...but if you take this simple tip into every conversation, your work with your team will double in productivity!"
  3. Third, encourage them to learn 'how': "if you take this simple tip..."
  4. Lastly, create a Hook by having them tap the Learn More button:  "Take a look..."

Then create the Learn More Item with a website or article that solidifies the information.

SAMPLE INSIGHT:

You may think you already know how to listen actively, but if you take this simple tip into every conversation, your work with your team will double in productivity!
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