Write Insights that drive actions
The Insight is between 1 - 3 brief sentences where you ask your learner to take a targeted Action while acknowledging their mental Obstacle.
In the app, the Insight is revealed after choosing an answer, but before they find out if they got it right. It's a captive teaching moment!
Keep in mind these are not just quiz questions; they are action drivers! Read the Insight you wrote and ask yourself, "Does this compel me to take action?"
HOW TO WRITE AN INSIGHT
Let's say your Question is about Active Listening, which is a skill everyone can use to better communicate.
Action: Listen to understand
Obstacle: I already know -- I should stay quiet and look interested while the other person talks
SAMPLE INSIGHT:
"Active listening isn't just letting the other person talk and looking interested, it's listening for understanding. Try this, and you'll see the other person light up! Here's how..."
The above Insight was written using these four components:
- First, acknowledge the learner's Obstacle: "Active listening isn't just letting the other person talk..."
- Then, tell the learner to take the Action: "... it's listening for understanding. Try this..."
- Third, tell them why it's valuable: "...and you'll see the other person light up!"
- Lastly, leave a Hook that will compel them to tap the Learn More button: "Here's how..."
Then create the Learn More Item with a website or article that shows the participant HOW to take the action you just requested in the Insight.
PRO TIP: use conversational language, not academic language. When writing the insight, imagine your participant is sitting in front of you: look them in the eye and ask them to take the targeted action. You'll notice the language you use is conversational, not academic.