Player Personas

Engage people in what they value

You will be effective at engaging people in your Programs by appealing to what they value. Our templates include language addressing these distinct Learner Personas:   

Opportunistic

I WANT TO GET STUFF

Ask: "Would you like to have a chance to win prizes?"

Compliant

I DO WHAT'S REQUIRED

Ask: "Will you please participate before the deadline?"

Competitive

I TRY TO WIN

Ask: "Do you think you have what it takes to win?"

Social

I LIKE TO JOIN

Ask: "We'd love to have you, will you join us?"

Scholastic

I WANT TO LEARN 

Ask: "Would you like to be knowledgeable in this subject?"

Fun

LET'S MAKE IT FUN

Ask: "Doesn't that sound like fun?"


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