Engage people in what they value
You will be effective at engaging people in your Programs by appealing to what they value. Our templates include language addressing these distinct Learner Personas:
I WANT TO GET STUFF
Ask: "Would you like to have a chance to win prizes?"
I DO WHAT'S REQUIRED
Ask: "Will you please participate before the deadline?"
I TRY TO WIN
Ask: "Do you think you have what it takes to win?"
I LIKE TO JOIN
Ask: "We'd love to have you, will you join us?"
I WANT TO LEARN
Ask: "Would you like to be knowledgeable in this subject?"
LET'S MAKE IT FUN
Ask: "Doesn't that sound like fun?"
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